Our Mission

To empower every person on Earth to become the best version of themselves through habit-building technology that feels human, not mechanical.

Transforming lives, one habit at a time

The Problem We're Solving

Most people know what they should do, but struggle to actually do it consistently.

Motivation Doesn't Last

People rely on willpower and motivation, which inevitably fade. Without systems, good intentions become broken promises.

📊 92% of New Year's resolutions fail by February

Apps Feel Like Spreadsheets

Most habit trackers are cold, robotic interfaces that track data but ignore the human need for meaning and progress.

📊 Average habit app usage: 3.2 weeks

No Sense of Progress

Checking boxes doesn't feel rewarding. People need to see and feel their transformation happening in real-time.

📊 67% abandon habits due to lack of visible progress

Our Solution: Psychology-Driven Transformation

Sticka combines proven behavioral science with engaging design to make habit building naturally rewarding and sustainable.

The Science Behind Sticka

Variable Reward Scheduling

Like video games, we use unpredictable rewards to keep your brain engaged and craving the next completion.

Identity-Based Habits

Instead of focusing on outcomes, we help you become the type of person who naturally does the right things.

Social Proof & Progress

Visual progress indicators and achievement systems provide the dopamine hits that make habits addictive.

Behavioral Momentum

Small wins create momentum that builds into bigger transformations over time.

The Sticka Difference

Psychology
Driven
Instantly
Rewarding
Achievement
Focused
Human
Centered

Our Core Values

These principles guide every decision we make and every feature we build.

Human First

Technology should amplify human potential, not replace human connection. Every feature is designed with empathy.

Science Based

We build on proven behavioral psychology and neuroscience, not trends or opinions.

Instantly Valuable

Every interaction should provide immediate value. No complex onboarding or learning curves.

Exceptional Quality

We obsess over details and craft experiences that feel magical, not mechanical.

Our Vision for the Future

A World Where Everyone Becomes Their Best Self

We envision a future where building positive habits is as natural and rewarding as playing your favorite game. Where millions of people wake up each day excited to continue their personal transformation journey. Where technology doesn't distract from human potential—it unlocks it.

10M+
Lives Transformed
1B+
Habits Completed
Human Potential

"The best time to plant a tree was 20 years ago. The second best time is now."

Join the Mission

Every person who uses Sticka brings us closer to a world where everyone reaches their full potential.